10 STRATEGIES FOR STARTUPS IN DIGITAL MARKETING

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Digital marketing has leveled the playing field between startups and larger businesses in terms of an online presence. It’s a cost-effective way for brands to reach their target audiences. While big corporations may seem to have the advantage, it is even more valuable if your company is still in its early stages.

There are a lot of ways to implement digital marketing for your business, which can get very overwhelming in the beginning. You can start with these ten basic yet effective strategies that can help your business reach new heights.

1. Create Official Accounts on Social Media

Social media is one of the most convenient means to reach so many people at once. One of the first things you should do is sign up on different platforms based on what’s popular in your location. Use your brand as the username for all accounts so that your customers can search and follow you easily on these channels. It’s also wise to use your logo as your profile picture to encourage brand recall and boost your branding 

Facebook, Twitter, and Instagram are the top global social media platforms you can use to reach consumers. You can also look at alternative channels depending on your target audience. If most of your customers are professionals, you can post ads on LinkedIn. For something more graphic and interactive, you can try Pinterest, while TikTok and Snapchat may work for a younger client base. Don’t forget to craft an easy-to-remember hashtag to track your posts on all mediums—bonus points if they’re witty!

2. Post Videos on YouTube

Video has become the consumers’ preferred medium for consuming content and information online. It’s fast, and it’s audio-visual, so it delivers a message more comprehensively, often at a fraction of the time that it takes for people to finish reading instructional articles.

Take the time to conceptualize and create videos that will make a great first impression in introducing your startup and highlighting its unique selling points to potential customers. The results are dependent on the nature of your business, as well as your marketing goals. If you want to appeal to a broad audience, it’s good to keep videos lighthearted and funny. Story-oriented commercials can be useful.

Tutorials and other educational-oriented videos are also engaging content that can pique interest and encourage people to learn more about your brand. Any way you decide, keep videos short and straightforward, so people don’t lose interest immediately.

3. Prioritize SEO for Your Website

Search engine optimization (SEO) is a digital marketing practice that aids you in getting organic or unpaid traffic from search engines. Both Google and Bing have web crawlers that scour the internet to identify and evaluate the content of each web page.

So when a customer types a query in his or her preferred search engine, it automatically retrieves and displays relevant information in the results. Using SEO already increases the chances of your brand showing up on your target customer’s search results, but when you strategize this right, you can even land on the very first page, and maybe also be the top search result.

Go the extra mile with Rich Snippets, which adds more information such as images, operating hours, phone numbers, prices, ratings, and steps, all of which are pulled from Structured Data on your website.

4. Share Useful Content through Email

Email remains a primary communication tool between businesses and consumers. It’s a useful, reliable platform in sharing updates about your company, from exclusive discounts to the announcement of new products and services.

Gradually build a database of existing and potential customers that you can send out email newsletters to. Besides just text and photos, go further with an eye-catching layout, and add clickable buttons and other interactive content that will redirect recipients to your website and social media accounts. Send this on a fixed schedule so your customers will be regularly reminded of your brand, though don’t send them too often—you don’t want your emails sent to the spam folder.

5. Boost Your Content Marketing

Content marketing involves developing and sharing material such as articles, social media posts, and videos to generate interest in a brand. 

Most businesses run a website that provides the necessary information on how to use their products, or what benefits their services can offer consumers.

Utilize this space by populating it with the type of content your target market may find useful and enjoy at the same time. Complement this practice with corresponding social media shares to gain more audience for your materials.

6. Do Guest Posting

Guest posting involves approaching a blog or a website in your niche and asking them to publish your content. Generally, most businesses often include links to their websites on the guest post so they can adequately introduce their brand to the new set of readers.

Not only does this practice boost your branding and allow you to reach untapped markets, but the backlinks you will receive may also increase your domain authority.

a microphone in front of a laptop

7. Approach Influencers

Influencers are called as such because people look up to them and want to emulate them. This marketing technique is how they can influence potential customers to try out a product or a service.

Startups can enlist the help of influencers to reach their target markets through postings on their social media accounts, a blog post, or a vlog on their YouTube channel. There is also a new breed of micro-influencers, who are more affordable. They focus on a narrower niche, so while they have fewer followers, they also lead to higher engagement and conversions, particularly when you choose people who will best represent your brand according to the content they already put out.

8. Have an Affiliate Program

An affiliate program is like a referral program, in which people promote your business on their website or social media accounts in exchange for an incentive.

The company provides the affiliate with a particular link or a promo code, which rewards the latter accordingly whenever someone avails of the products or services through it. The affiliate program may offer the customer an exclusive deal, as well. This works well with an influencer marketing strategy.

a typing hand on a laptop

9. Use Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is a strategy in which you pay to have your brand or merchandise promoted on websites specific to your niche.

For instance, if you sell shampoos, your advertisement may pop up often on health and beauty-related lifestyle blogs and websites. It may also show up on anyone who recently searched for hair products. You pay the platform a minimal fee for every time someone clicks on your ad. PPC is an easy way to get your ads all over the internet.

pay per click words on a white table

10. Retarget Your Ads

A person’s journey from a casual web visitor to a paying customer may not be very straightforward all the time. A potential client may visit your website now to canvas for prices and maybe even draw comparisons with your competitors.

They may also just be studying the pros and cons of your products or services in trying to make any informed decisions.

Ad retargeting display your ads to web users who have already visited your website. This method helps keep your brand and its initial interest in their minds, which encourages them to be customers down the line.

Final Thoughts

In this day and age, digital marketing is an integral practice that businesses should be investing in, especially startups. These young companies should double their efforts to boost their online presence and brand recall. Employing these cost-effective strategies is a small yet significant step into growing your business online, leading to conversions and profits.

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