10 Tips in Creating Your Business’s Facebook Page

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If you’re running Facebook Ads then you should know that you must have a Facebook page. Lucky for you, it’s so easy to create one! 

In this article, we’ll be sharing tips on how you can create a Facebook page for your business and curate an excellent experience for your potential customers.

1. Indicate a clear name for your page

Every creation of a Facebook Page starts with a page name.

If you already have a unique name for your business, make sure you use that for your page name. It’s crucial the exact business/brand name for your page so that your audience/target market can immediately recognize you.

facebook profile

2. Set up an automated response for your page

We’re not superhuman. We can’t handle our page 24/7 in case someone decides to pay your page a visit and send a message. 

But there’s a simple way to take care of these messages. 

Create an automated response. 

It’s a great way to make sure your audience is engaged even though you are not able to do it yourself. 

This is a way to make sure you can keep your audience engaged even if you can’t do it yourself

3. Complete your page’s details

Just because you’ve set up a page and come up with a name doesn’t mean you’re done. 

A lot of things go into setting up a page for your business. 

One thing that you have to fill out are the details of your business. 

Do you have a website? Add the link to the page. 

Got a cool story about how you started your company? Write it down and let your audience know how you got your humble beginnings. 

Other details include operating hours (if you are a brick and mortar store) and your contact information. 

4. Do not forget to upload your profile picture

To help your audience recognize your brand easier, try putting your logo as your profile photo (a prevalent thing business owners do)

Your logo as your profile photo will also help your audience know that you are a trusted brand.

two floating inverted sliced donuts

5. Upload a cover photo

A cover photo is also essential to reflect and represent what your brand is all about.

You can use a simple photo or a video as your page cover, depending on your branding strategy. 

mobile and computer devices

6. Place a call to action button at the top

What do you want your target audience to do with your page?

Do you want them to send you a message?

Or book an appointment with you?

Always remember to place a call-to-action button at the top to encourage your audience to engage with your business. 

7. Familiarize yourself with the interface

Now that you’ve set up your page, you should familiarize yourself with how it works. 

You might be wondering. “What’s so different about managing a page?”

By familiarizing yourself with your page, you can learn how to make the most out of your Facebook page and give your audience a great experience when they get to know your brand/business. 

person using portable computer and mobile device

8. Understand Facebook Insights

On your Facebook page, you do not just post for the sake of posting.

You do this to gain results.

Whether you’re running paid ads or boosting organic posts, you should know how to understand the different metrics of your page. 

From reach to engagement, it’s crucial that you learn exactly that these terms mean and what they mean for your business. 

9. Create audiences

Capitalize on the people who visit your page. 

When you’re running ads, create an audience based on the people who have visited your page. 

With this audience, you can retarget those who already know you and get a chance to convert them to loyal customers with your ads. 

blurry picture of people on the streets

10. Never stop learning

Now that you’ve learned how to set up a page for your business about Facebook, don’t stop there. 

There is so much to learn about Facebook!

As a beginner, allow yourself to know more and research the tool, so you can use it more effectively when it comes to advertising your business through your page.

Lady studying using computer

We hope these tips were helpful. 

Happy Marketing!

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